What fishing equipment you need can be hard to figure out on your own without extensive research. Fiskejournalen's gear finder makes it easy to find the right equipment by asking the visitors questions such as what type of fish they want to catch.
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Fishing Gear Finder

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"Buying fishing gear often requires extensive knowledge. This has made online shopping almost exclusive for experienced fishers. Where beginners have resorted to buying in a physical store where they can get expert advice. With Dialogtrail we have made our online experience a lot more inclusive for beginners!"

Philip Carlsson, E-commerce Manager

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